Website Effectiveness
"Website Effectiveness" we define, very simply as "the ability of a site to convert visitors into either buyers or identified prospective buyers".
We prefer to not work with websites being used primarily as a web presence only or as an additional branding resource although an effective site also accomplishes these goals very well.
We work primarily with small businesses and what our clients want from their website investment is results! “Results” in terms of the web site alone generating measurable e-mail and dedicated 800# inquiries, with RFQs, with on-line purchases, with orders, catalog requests etc which together deliver a healthy return on their investment (ROI).
A website does not need to be either fancy or expensive in order to be effective. In fact we like simplicity. So do most visitors to a website. Simplicity, however, does not cover shoddiness in any of its forms that are found on many websites. Shoddiness will never convert a visitor into a client!
Here are some of the elements we believe are the major ingredients in creating an effective website:
- Good Website Design
- Ease of Navigation
- Competitive
- Search Engine Compatible
- Rich, Relevant Content
- Good Selling Copy
- Ease of Making Initial Contact
These topics are covered in more detail on our Website Design & Website Development page.
All of our Web Traffic Plans including our Introductory Offer cover the critical issue of making your website effective; i.e. improving its ability to convert visitors into buyers.
