Website Design & Website Development
Website
design and website development begins with a thorough Keyword
Analysis and selection of the most important keywords and key phrases
appropriate to the client's business, a website is now ready to be built.
The following is our basic outline for website design and website development.
There are four basic elements to designing and developing a good website, both from the standpoint of Website Effectiveness and what is called Search Engine Optimization or SEO.
These four are Competitiveness, Good Website Design (graphics), Good Website Development (Technical), and Good Website Content. We say “Good” rather than excellent or great or some other superlative because, in the B2B community especially, we are looking for a solidly "Good" website . Good competitively, graphically, technically, and with good, solid content. Together these four elements make a real definition of excellence!
Competitiveness
is where we always like to begin thinking about a new or existing website.
Here, we look first for the overall industry standards, then individual competitor
sites, their average number of pages, types of content, unique selling propositions,
technical information, presentation formats, forms, shopping carts etc.. We
never
violate any competitive site's copyrighted
material but if we are going to make a competitive website for a client, we
need to know what their web competition is.
Website
Design requires good graphic design and is usually the next step
with our firm in evaluating an older site or beginning a new one. Consultation
with the client, other company literature, competitive comparisons (as stated
above), the type of website, focus group input, all figure in the mix. Then
we look at the basics of website design - what will be the overall “look
& feel” of the website, i.e. the color combinations, layout, graphics,
charts, CSS, tables and other content presentation.
Website
Development needs good technical design so that everything at the
website works as it should! Further, that the pages are organized in a consistent,
easy to use format or navigation system so that the user can effortlessly
find what they are looking for without ending up in a black hole. The site
should also be so designed as to optimally interface with the Search Engine’s
crawling and scanning software. In short, Good website development means that
the site is not only
User Friendly
but
Search
Engine Friendly
as well!
Good
Website Content has gotten to be the number one issue in order for
a website to achieve and maintain Search Engine rankings. One Google technical
director remarked, after making the point in several areas,
"...It’s
all about content"
. But rich, relevant, and easy to access
content, delivered to a searcher using a particular search word or phrase,
is not only helpful to the searcher and/or the search engine! What serves
the user ultimately serves the company whose website has delivered it. The
searcher who finds rich, relevant content that is professionally presented,
graphically and technically, is the company who will get the call, the RFQ,
and ultimately the sale!
