Targeted Web Traffic
The bottom line:
1. If you sell "silicone oil", your website needs to be highly visible in the search results for that key phrase
2. Your website needs to be effective in converting visitors into buyers.
Driving Targeted Web Traffic means bringing a significant volume of relevant, keyword driven, web traffic to your company's website. In all of our web traffic plans, (We-Drive -It) or (U-Drive-It) we monitor, on a daily basis, the increase in web traffic from targeted keywords and we log and report the results of this traffic!
"Results" are defined by us as the quantity of emails, RFQs, shopping cart sales, telephone calls, telephone sales orders, and information requests, generated entirely by the website. Most of these results can be and are recorded electronically.
Increasing volumes of targeted web traffic will make the critical difference in the growth of your business' Internet marketing and sales program and it all starts with those keywords and keyword phrases which are relevant to your business. For this reason, all of our Internet marketing plans (We-Drive-It), (U-Drive-It) and, even our introductory offer (Test-Drive-It), involves a beginning and an ongoing keyword analysis, based upon competitive research, consultation with the client, company literature, and online software analytics scanning over 300 million searches!
Driving Web Traffic requires what is called Search Engine Optimization (SEO). Many otherwise excellent sites fail to achieve any significant visibility on the search engines where 80% of web traffic begins, by neglecting this vital interfacing technology between the website and the Search Engines.
Because 80% of web traffic comes through the Search Engines, it is important for marketers to know how the search engines work. They need to know a search engine's software algorithms and the criteria that created them. Search engines are in the fairly competitive business of delivering relevant, content rich, search results for their users. Understanding this thoroughly is more than half the battle of what is known as Search Engine Optimization or SEO.
All of our web traffic plans, (We-Drive-It) or U-Drive-It), use relevant and accepted SEO practices and techniques.
Driving Web Traffic can additionally be achieved through sponsored listings at various Search Engine results pages or on content related websites. This is called Pay Per Click or PPC.
About Pay Per Click (PPC)
With PPC, your company pays to be listed on those search engine results pages containing specific keywords and keyword phrases that you have designated. Many of these programs charge a fee only when a visitor “clicks” on your sponsored link.
There are other “pay for” plans, of lesser significance, with the fee based on the number of “exposures” to your ad or a single flat fee (bid) to be located on certain results pages or to be located on other websites with related content.
Organic Results and Sponsored Listings (see page examples below) are both ways of achieving a significant volume of relevant web traffic. Most Search Engine Marketing (SEM) professionals document a "synergy" between these two methods and highly recommend (see articles) using both strategies to achieve significant increases in keyword targeted web traffic.
All of our Web Traffic Plans (We-Drive-It) or (U-Drive-It) delivers both SEO and PPC to achieve this synergy.
A Major Caution!
Even a significant increase in targeted web traffic alone is only half the battle. The second half is Website Effectiveness, i.e. having a website that is able to produce the desired “effect” or what we call a “website’s ability to “convert” visitors into buyers”. Conversion rates, then, are our most important measure of a website’s effectiveness! For this reason all of our web traffic programs constantly Measure Conversion Rates, report them in real time, and make appropriate changes to improve them.
