Keyword Analysis
Keyword Analysis is not only the discovery of all significant keywords and key phrases on your site, but planning their density and positioning on your site's pages. This is how the Search Engines find your relevant content and match it with the words typed in by searchers at one of their sites (Google, MSN, Yahoo etc).
When you also consider that 80% of all web traffic begins with the Search Engines and which process more than 200 million searches a day, the importance of this keyword analysis issue is further emphasized.
The importance of finding and analyzing those keywords andphrases that are significant to a particular company's products and servicescannot be overemphasized! This is how your site is found!
At our company, we begin by developing a list of words in consultation with our client, reviewing their existing company literature, their website, and their competitor's websites.
Next, using powerful keyword analysis software analyzing 300 million recent searches, we find out three very important things:
- Which of these keywords and/or phrases are used by actual searchers, andbased upon that information what are the most important words to focus on?
- What are some of the other overlooked keywords and phrasesused by actual searchers that the client considers relevant?
- What is the current price being charged by the various Search Enginesfor a sponsored listing for each of the keywords under consideration?
With this information we can work on both the Search Engine Optimization (SEO) issues strategizing how to best achieve higher organic rankings, as well as plan on which words would be economical to purchase sponsored listings (See also PPC Pay-Per-Click) As stated elsewhere, there is a synergy created by using both strategies, SEO & PPC.
Keyword analysis is an ongoing process where changes are made depending on changes in the market, Search Engine rankings, changing bids on keywords, etc...
